![]() GIFs showcase products, promote offers, grab attention, and connect with audiences. Emotions play a significant role in influencing others, and GIFs are a way to visualize those emotions in a consumable, mobile-friendly digital format. Sure, they’re fun to share with friends and co-workers to express your feelings about Fridays or meetings-that-should-have-been-emails, but they’re also a prime opportunity to amplify your marketing content. As social media took off in the late 2000s, they became a weapon of choice for quick, eye-catching, relatable communication. GIFs have become so ingrained in our digital culture that they’ve turned into their own form of communication as a meme. GIFs have been around longer than the internet–but they didn’t weasel their way into mainstream internet culture until the early 2000s. The first GIF was created in 1987 by a software developer trying to create animated images with smaller file sizes. In short, a GIF (short for “Graphics Interchange Format”) is an image file that supports animation. It stores multiple image files together, then delivers them sequentially. How to Make a GIF from Video with Vidyard ![]() 5.2 Open the Timeline and Convert Layers.4.1 Select Your Video File and Upload it to GIPHY.Why Should You Use GIFs for Social Marketing? Ready to learn how to make your own GIFs? All you need is a clever idea and a little design know-how.Ĭonsider this guide your GIF bootcamp. Spice up your social media or content marketing campaign with GIFs-and better yet, use ones you made yourself. You put so much work into that content! Don’t lose your audience because it’s dull to look at. Here’s how your readers feel…Īnd a bored reader is one that clicks away. So why are GIFs so valuable, anyway? Imagine writing a social post or blog that’s just one big wall of text. Have you wanted to add your own original GIFs to your digital marketing strategy, but never been quite sure how? This guide will walk you through the essentials of how to make a GIF using common (and mostly free) tools. Learn how to make your very own GIFs for your next social media marketing campaign. 8 min read How to Make a GIF in Photoshop, GIPHY, Ezgif, and More.On macOS, use Adobe image viewers and editors, including Adobe Illustrator. On Windows, open GIFs with Microsoft Photos, Adobe Photoshop Elements, Roxio Creator NXT Pro, and others. To open a GIF for the purposes of editing it, use an application such as Adobe Photoshop. GIFs open easily on almost all image-viewer applications, web browsers, and operating systems. Furthermore, GIF opens on Apple’s mobile devices, including iPhone and iPad, which makes it more popular than Adobe Flash. How to open a GIF file?Īlmost all web browsers support GIF, which gives it a distinct advantage over other image formats, such as PNG. The most common use of GIF is in animated form as advertisements, emotion-based replies on social media, and memes, which often go viral on the Internet. Unlike the uncompressed BMP file format, GIF uses lossless compression and supports animation without audio. ![]() ![]() ![]() Graphics Interchange Format (GIF) is a type of bitmap file format that relies on pixels to form simple images using the RGB color model. ![]()
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